Portfolio Entry!

Patio et Clôture National is a leading retailer in the Greater Montreal area, specializing in high-quality composite decking boards and PVC and composite fences. With a showroom located at 1780 Boulevard Saint Régis in Dorval, Quebec, they offer a broad range of premium outdoor products designed to elevate any outdoor space. Known for their expertise and dedication to quality, Patio et Clôture National aims to be the go-to provider for customers seeking durable, aesthetically pleasing outdoor solutions.

  • Strengthen Online Presence: To develop an attractive, informative website that showcases the full range of products and services offered, reflecting the expertise and professionalism of the company.
  • Optimize User Experience: To ensure intuitive navigation and optimal accessibility across all devices, allowing customers to easily browse products and find detailed information.
  • Build Community Engagement: To feature client testimonials and completed projects, reinforcing trust and credibility with potential customers through real-world examples of their work.

A modern, responsive website was crafted for Patio et Clôture National, showcasing the wide range of available products, including composite decking from renowned brands like Trex, TimberTech, Fiberon, Woodbridge, and Zuri, as well as vinyl (PVC) and composite fencing. The site includes a dedicated section for customer testimonials, illustrating high satisfaction and service quality. Interactive features, such as project galleries and streamlined contact forms, were added to encourage visitor engagement and make it easy for customers to reach out.

This digital solution not only highlights Patio et Clôture National’s product range but also strengthens their brand’s online reputation, making it easier for potential customers to learn about and connect with them.

Services

  • Web Develop
  • SEO
  • Digital Marketing

Technical Implementation

Theme and Design
The website for Patio et Clôture National was built using a responsive, SEO-friendly theme designed for e-commerce. The selected theme supports both WooCommerce and advanced customization, allowing for a visually compelling, user-centric experience. Custom layouts and design elements were integrated to ensure that each product category is highlighted effectively, offering a seamless journey from the homepage to specific product details. The theme also includes multi-device responsiveness, ensuring an optimal experience on mobile, tablet, and desktop.

E-Commerce Platform: WooCommerce
WooCommerce powers the core e-commerce functionality, providing a stable, feature-rich platform for managing products, inventory, and customer orders. Key customizations in WooCommerce included:

  • Advanced Product Filtering: Given the wide range of products and brands, we implemented AJAX-powered filters, allowing customers to easily sort products by material, brand, or price without reloading pages.
  • Product Variation Management: For products with multiple color and size options, custom variations were set up, giving customers the flexibility to select the precise options they need while viewing updated pricing and availability.

SEO Optimization and Structured Data
The website was configured for search engine optimization using Yoast SEO for meta tags, XML sitemaps, and targeted keyword optimization. We implemented structured data markup to enhance the site’s search engine presence. This included schema for product information, which ensures that search engines display details such as product ratings, pricing, and availability directly in search results, increasing click-through rates.

Image Optimization and Lazy Loading
High-quality images are essential for a product-focused website like Patio et Clôture National. We used image compression tools (such as Smush or Imagify) to reduce file sizes without compromising quality, ensuring fast load times. Lazy loading was also implemented, so images only load when they come into the user’s viewport, conserving bandwidth and enhancing page speed.

Performance Optimization and Caching
To provide fast load times, especially on mobile devices, several performance enhancements were implemented:

  • Caching: Using a caching plugin (such as WP Rocket or LiteSpeed Cache), we enabled both page caching and browser caching to deliver faster page loads to returning visitors.
  • Content Delivery Network (CDN): By implementing a CDN, we ensured that content is served from the server closest to the user, further reducing load times and improving site performance for visitors across Canada.

Security Enhancements
Since the website handles customer information and payments, security was prioritized. SSL encryption was applied to safeguard transactions, while a security plugin (such as Wordfence or iThemes Security) helps protect against unauthorized access. Two-factor authentication (2FA) was also implemented to secure admin access, and regular updates and backups ensure data integrity.

Google Analytics and Conversion Tracking
To gain insights into user behavior, Google Analytics was integrated, allowing Patio et Clôture National to monitor traffic, understand customer journeys, and analyze conversion data. This setup enables targeted adjustments in content, SEO, and marketing based on real-time data.

Custom Plugin Development
For unique requirements, such as specialized product categorization and shipping calculation adjustments, custom plugins were developed. This includes dynamic product recommendation modules that suggest related products based on user browsing patterns, helping increase cross-sells and upsells.

Customer Engagement with Testimonials and Projects Gallery
A dedicated section was developed to showcase testimonials and completed projects, using custom layouts that allow for easy updates. This feature strengthens customer trust and provides social proof by showcasing real-world applications of Patio et Clôture National’s products.

Mobile Optimization and Accessibility
Ensuring accessibility across all devices, the site is fully optimized for mobile, with adjustments in navigation, font sizes, and button placement. Accessibility standards were also followed to ensure that the site can be easily navigated by users with disabilities, making it inclusive and user-friendly for all visitors.